Steve Jensen on Web 2.0

Tuesday, June 27, 2006

NBC To Advertise On YouTube

After a legal dispute between NBC and YouTube over uploaded footage, NBC have stuck up a deal with the popular video sharing website.

NBC will soon be running a series of ads for YouTube on air and, in return, YouTube will populate it's listings with promotional videos for NBC shows.

Clearly NBC have been smart enough to see past their inition knee-jerk legal reaction and have seen the potential of reaching YouTube's audience. This could mark the beginning of new deals being made between broadcasters and other video sharing sites.

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